Mike Newcomb


Mike has sold, imported and exported millions of F&B products all around the

world, including Canada, USA, Mexico, Thailand, China, Hong Kong, Australia,

UK, Ireland, South Africa and Russia.

Travelling throughout the world for 20 years, Mike expertise is bringing a rare global perspective to beverage brands, 

and making them commercially viable to the international consumer market.


Mike ran international sales for a US beverage corporation and has acted

as a consultant for start-up brands for

a decade, while conducting boardroom meetings with major multi-national corporations in Tokyo, LA, London,

Paris, Shanghai, Hong Kong, Singapore and numerous second tier cities.

Interests: Rugby. Red Wine and fine food.

When not married to work, Mike is married at home with two "naughty but nice" young children (3 & 5 year olds).

© 2019 by EMBASSY.  CRAFT Spirit Brands in New Zealand