• Develop Strategy for EMBASSY

  • Start Design Process for Rums, Gin, Vodka, Whisky.

  • Relocate management from SE Asia to New Zealand.

  • Locate and lease premise.

  • Gained Customs, export licences

  • Built premise, purchased machinery.

  • Imported bottles, labels, caps, cartons.

  • Develop Vodka and Gin recipes

  • Purchased 7,000 litres of alcohol

  • Filled 12,000 bottles

  • Build promotional decks and materials for brands.

  • Build up inventory (NZD250K value)

  • Invest $300K

  • Conduct trade show in Hong Kong.

  • Negotiations with China

  • Open Australia Market

  • Goto NZ domestic market

Yesterday

  • 3 months in liquor stores for Gin, 2x Rums, Vodka brands.

  • Finalised MOO+D recipe.

  • Built second filling facility.

  • Imported machinery - China

  • 100 Retail Stores

  • Shipment en-route to Australia

  • In supply discussion with MetCash Australia (2,700 stores)

  • In Supply discussion Coles Australia (900 stores)

  • In supply discussion with ALDI (Australia 569 stores)

  • Discussions with Big Barrel (NZ - 45 stores).

  • Built this website

  • Implemented a NZ$2 Million Fund for Inventory funding

  • Submitted 4 pallet quote to China.

  • In negotiation for South Africa distribution.

  • Shipping 1,000 litres of Whisky from EU

Today

  • Open European division

  • Meeting with Mexico Distributor

  • Launch Moo+D

  • Launch Blood Gin

  • Launch SLY Dog

  • Launch Something & Something

  • Launch Smoked Rum

  • Open Thailand market

  • Goto Trade Show Paris

  • Goto Trade Show Middle East

  • Open Hong Kong

  • Open Singapore

  • Open China (Southern, Shanghai)

  • Employ 2 x sales staff

  • Recruit manager/factory partner

Tomorrow

© 2019 by EMBASSY.  CRAFT Spirit Brands in New Zealand